Whatever route you are planning to go in your online ventures, sooner or later you will come to the point when it will be necessary to create your own information product.
I know, I hear you saying now: ‘Me, creating a product? Why? I don’t even know how!’ Especially if you are not planning to sell your own products, but rather go the affiliate way and make commissions from people you refer.
So read on and you will see the importance of having your own info product and how easy it can be to create one.
Why to create your own information product?
1. Use it to build your list
I am 100% sure you have heard it already as so many state it and you might be bored with hearing it again, ‘The money is in the list!’. Now let me tell you, this phrase isn’t true. The money is not in the list! But the money is in the relationship that you manage to build with your list!
Nevertheless, one fact stays true: Marketers that build a list do make money, and marketers that don’t build a list, don’t. That’s why it is important to get started building a list as early as possible.
There are a couple of strategies how to build a list and one of them is to offer an incentive for those who subscribe. Such an incentive is usually any kind of information product that addresses a specific problem of your audience and that your new subscribers will have access to right after their subscription.
2. Use it to increase social shares
Sharing your links on various social media sites is a great way to drive free traffic to your website. However, as you don’t want to be the only one sharing your links you will want to look for ways to increase social shares of your content by others as well.
One great strategy that works well is offering a report, ebook or video in exchange for a social share. In other words, you offer your targeted audience an information product that offers the solution to one of their problems.
You can put this whole process on complete autopilot with using a tool like Buzzinar, that reveals the download page for your information product just after your visitors shared your link with their followers on any of the social networks.
3. Use it in your affiliate promotions
If you are into affiliate marketing you might know about the importance of offering related bonuses to your customers for purchasing the offer through your affiliate link. If you don’t know how to use this technique in your affiliate promotions, you can read more about it here.
This strategy works amazingly well and is used by many affiliate marketers to oust their competition. Vendors even offer their affiliates bonuses they can use for their promotions.
However, just imagine how much better your promotion can do once you offer your own information product rather than a vendor’s bonuses or some generic products with giveaway rights. With your own related info products as bonuses you are not just able to have a unique offer, but also increase the chance of making the sale.
How to create your own information product?
Creating your own information product is easier than you might think. It takes a little bit of research, some time and just a few tools to create your first report of 10 to 15 pages that you can give away for free, use as incentive or offer as bonus.
Did you create your own information product yet? If yes, please share your experience with us below. If not, what holds you back?