So now that you have published your latest post what are you going to do? Sure that you will promote your post, drive traffic to it and share it with your social community. But what else can you do to increase social shares and traffic?

Often it looks like people are waiting for the magic to happen, which reminds me of a song by Sidney Youngblood, “All we can do is sit and wait…“? 

Click here to listen to the song while reading what else you can do to increase social shares to your content.

How to increase social shares

1. Don’t be anti-social

First of all, if you want your own content to be shared, don’t be anti-social and think only about yourself. If your social stream is full of self promotion, it is very unlikely that someone will share your content.

Social media has made the web all about me, me, me. - Erik Qualman Click To Tweet

Don’t just blatantly share your own stuff, but go out and share valuable content from others as well. In fact, the more you share from others the sooner you will see an increase in your own content being shared by them.

2. Make it easy to share

Make sharing your content as easy as possible. Don’t expect your audience to copy and paste your URL to their preferred social media sites or enter all the information manually. Having social sharing buttons available at prominent places is the easiest way to make sure your audience can share your content.

There are various WordPress plugins available, like Digg Digg, that will help you adding social media buttons to your content to increase social shares.

3. Create lazy tweets

If your article features content like quotes, stats or facts about your niche, you can make them easily shareable with plugins like Click to Tweet. These plugins automatically create links that allow sharing your content on Twitter with just one click of a button.

If you prefer not to install a WordPress plugin for this task, you also could create just a simple link with clicktotweet. Or create the link yourself using the following format:

4. Offer a bribe for sharing your content

There are different things you could offer your audience in exchange for a social share. For example a free report, access to a free video of your training course or a free trial to your membership sire could do great.

If you don’t have anything to offer yet, just go and create something. You could easily create your own free info product within a couple of hours and lock it down with a WordPress plugin like Buzzinar, that reveals the download link once your visitor shared your content.

Creating your own info product is easier than you might think.

5. I’ll scratch your back, you’ll scratch mine

Finally, make use of social sharing platforms such as JustRetweet or ViralContentBuzz. Those platforms will reward you with credits whenever you share other people’s content. You can accumulate those credits and exchange them later for social shares to promote your own content when needed.

Your Turn

Which of the above ways are you using to increase social shares of your content. Do you use different strategies? Share your ideas in the comments below and let’s talk about it.


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