So you are trying to build your list with different social media sites, but as you can’t post the same link over and over again you are somehow limited in what you can do. The good news is, there is another way to boost a list with Twitter.
Maybe you have heard of Twitter’s lead generation cards already?
I had heard of them before but as they were part of Twitters Advertising program I didn’t care about it much. Until recently as I came across a post by Ian Anderson Gray and learned that lead generation cards were made available to the general public.
Ian explained the lead generation cards in his post and how to set them up. However, I thought it would be nice to add some bits and pieces to it in some parts and explain how to configure the cards for use with an Aweber autoresponder.
But first off, here is how a lead generation card looks like:
3 Steps To Boost A List With Twitter
1. Sign Up For Twitter Ads
Although it is completely free to use lead generation cards, Twitter asks you to enter valid credit card information in order to sign up for Twitter Ads. This is absolutely fine and as long as you don’t order any promotion, you won’t be charged for only using lead generation cards.
Also you will find that there are just a few countries available in the drop-down list, such as United States, Canada, UK etc. If you are not living in one of their top tier countries, it should be fine to just choose any. At least I did.
The information is used to calculate taxes for the invoices. But as long as you are not using Twitter Ads for paid promotion you won’t be charged for it anyway.
Once you gave them all the necessary information and signed up for Twitter Ads you can log in and will find the following navigation bar on top.
Once you are there you can click on ‘Cards’ in the menu ‘Creatives’ to move on and create your first lead generation card.
2. Create Your Twitter Lead Generation Card
Simply click the blue button in the upper right corner as shown in the picture below to create your first lead generation card.
Here’s how the lead generation card editor looks like:
a. Short Description
This is actually the headline that shows above the card image. Make it something short and inviting. You might want to play around and test what works best for you.
b. Card Image
The image that is shown on your card is a wide image with an aspect ratio of 4:1. The minimum width is 600px and the minimum height 150px. Accepted formats are .jpg, .jpeg, .png and .gif.
c. Call To Action
The call to action is the text shown on the blue ‘subscribe’ button under the image. You may want to word it something like ‘Subscribe” or “Follow” or whatever describes best people are doing when joining your list.
d. Card Details (Fallback) URL
If people want to know more about you and your service, this will be the URL where they can find additional information.
e. Destination URL settings (optional)
Within the destination URL you can specify whether people shall be redirected to a specified URL once they subscribed to your list or you just leave a post- submit message such as “Thank you for subscribing”.
f. Data Settings (optional)
The data settings are optional as well, but I’d recommend to configure them properly with the needed data for your autoresponder service. If you don’t specify your settings here you can download a list of leads later via the download option. But why doing it manually when it can be automated?
Let us have a closer look at the settings for AWeber integration in a minute…
g. What would you like to name your card?
You might want to set up several lead generation cards for various campaigns or just for testing purposes. To make it easier to find a specific card just give a some name that makes it easier for you to recognize.
3. Promote Your Twitter Lead Generation Card
Now as you card is created and live all you have to do is go and get the word out. For example you might want to use one of the Twitter tools to set up an automated response for new followers.
How To Use AWeber With Lead Generation Cards To Boost A List With Twitter?
So let’s have a look at the example of adding the leads to an AWeber list, the autoresponder service I have chosen to use.
Here’s a screenshot on how the Aweber configuration can look like:
I. Sumbit URL
This is the URL you ask Twitter to send the data of your new subscriber to. In the case of AWeber it is ‘www.aweber.com/scripts/addlead.pl’. Don’t worry about that Twitter has pre-defined https://’, it works as well. If you use any other autoresponder service you can find out the URL when looking at the HTML code of your autoresponder forms.
Right after you entered the URL a small drop-down box will pop up asking for the HTTP method, where you have to choose either ‘GET’ or ‘POST’. In case of AWeber chose ‘POST’. Double check it if you are using another autoresponder service.
II. Custom Key Names
The custom key names are pretty self-explanatory. They are used to match the collected data to the fields in your autoresponder service. For AWeber it is ‘name’ for the name and ’email for the email address if the new subscriber.
I created a custom field in my AWeber list called ‘twitter’. This will hold the subscribers Twitter ID.
III. Custom Hidden Data Values
In order to have AWeber add the subscriber to your list, they need to know where to put them. To configure this part you will need to add at least one hidden data value that will be send to AWeber together with the new subscriber data.
To let AWeber know about the list where you want to new subscriber be added to, you need to add ‘listname’ into the ‘Key’ field and the name of your list into the ‘Value’ field. You might want to use other hidden fields for tracking purposes etc, but they aren’t needed for the form to work. You can check the AWeber Knowledge Base for more hidden values to use.
So, now as you know about Twitter’s lead generation cards and how they can help you to boost a list in Twitter, let me know what you think of it and how you are going to use it in the comments section below.