Everybody uses social media sites for a reason. While some use it only for fun or to stay connected with friends and family, many others use it as a tool for their social media marketing activities.

And although there’s a lot of advice available how to get a social media marketing strategy right, you still can see people doing the same mistakes over and over again.

5 Mistakes in Social Media Marketing

So here are 5 major mistakes that will get you waste time and/or money on your social media marketing activities:

#1 Promoting wrong products to wrong people

You want to grow your followers on the different social networks and you have heard about some strategies how to do this.

Now, if you go out and follow everyone on the social networks you come across, just to grow your audience, it won’t bring you anywhere.

On the other hand, if you follow the right people, but promote every product that you can find on any of the affiliate networks, it won’t do you any good either.

What you want to look for isn’t quantity, but quality.

You want to build a targeted audience, that is highly interested in your niche and thus also in your posts and the products you are promoting.

#2 Not following up with prospects

As soon as you have an audience and people are showing interest in the product or service you have to offer, the biggest mistake you could do is not to follow-up with those prospects.

The easiest way to do this is in having these prospects subscribe to your autoresponder and build a list. From there your follow-up sequence will kick in and send out your messages regularly on a pre-defined interval.

#3 Not tracking results

A lot of people think using a link shortener such as bit.ly or goo.gl is enough to track their results as it shows how many people clicked their links.

But just knowing that 100 people clicked a link and these clicks resulted in $120 isn’t enough.

You need to know much more details about your social media marketing campaigns before you can make a proper evaluation and decide where to put your focus on.

If you would know that 50 clicks came from Facebook and another 50 clicks came from Twitter, but the clicks from Facebook resulted in $80 sales, while your Twitter traffic resulted only in $40. Would this have an impact where you would focus your social media marketing activities on?

For sure it would.

But then again…

Imagine you posted twice on your Facebook wall. One post was text only while you added an image to the other post.

Now if you could say that the image post made $60, but the text post only $20, would this also have an influence on your postings?

I bet so…

In future you would focus more on image posts to Facebook, as you know that it brings you the better results.

And it doesn’t end there…

There are many other metrics you can track to identify which of your social media marketing activities will give you the better results. To learn more about click tracking and conversion optimization, you can check this free guide to click tracking.

#4 Paying too much for ads

I know a lot of people who stay away from paid ads and prefer to drive free traffic to their website. Their major concern is to end up paying more for ads to be shown on social networks than they will make in revenue.

However, you need to know that also so-called free traffic isn’t really free. You’ll pay with your time for it.

I think a good solution is a combination of both.

If you track the performance and results from your ads, you can easily identify which campaigns are profitable and which are not. Now you can expand on the successful ones and cancel those that aren’t.

An easy method to not longer worry about paid traffic, and another reason why tracking is so important…

But you started tracking your social media marketing now, right?

#5 Trying too hard to sell

The internet is full of sales pitches and over-hyped products. Nothing puts people more off and make them unfollow you, than seeing another account trying to sell one product after the other.

You want to have educating, entertaining and engaging posts to keep people interested in your social media profiles. If people like what you share and interact with you, then it’s much more likely that they accept when you mix it up with some promotional posts.


Your turn

Are your social media marketing activities paying off or do you spend more time than you get in return? Let us know in the comments section below.


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