If you are looking for new affiliate products to promote you can find many on affiliate marketplaces like JVZoo, ClickBank or Warrior+. However, with all the offers available you might feel overwhelmed what product to go for. So here’s a selection of reasons why not to promote an affiliate product.
Reasons why not to promote an affiliate product:
1. Sales page has an exit pop up with subscription box
There’s nothing wrong with offering a freebie to those people who are not yet ready to purchase a product.
However, if a product vendor is using this method you need to check it carefully, as some product vendors prefer to send follow up emails to this list with their own affiliate ID. This will result in the loss of your commission, means the affiliate marketer sends traffic for free, but just gets credited for a portion of the sales.
Luckily you can check easily that everything goes well. Click your own affiliate link first, so that you are cookied from the affiliate network. Then try to leave the page to make the exit pop up appear. Sign up to the list in the pop up and check the emails you receive from this list. Click the links in the follow up messages and make sure that your affiliate cookie is still in place.
For cookies from affiliate networks such as JVZoo or Clickbank you can easily verify this when clicking through to the checkout page. You will find the affiliate ID somewhere on the bottom of the checkout page like in the example below.
2. Sales page has an exit pop up with a discount offer
Using this kind of exit pop up is another trick to avoid paying commission to the affiliate.
Two sneaky tricks will work in favor of the product owner. Either a different affiliate platform or sales processor is used on the discounted sales page, or the product owners link to the downsell page with their own affiliate link.
Like in the example above, just click your own affiliate link first to reach the sales page, and then follow the exit pop up procedure to verify your affiliate ID is cookied through the whole process.
Bonus Tip: If you want to promote the product, but avoid the pop up to appear on the sales page, you can use this WordPress plugin to disable the exit pop up on the sales page. It works perfectly, you can check it out in this example showing the pop up, and this example with the pop up disabled.
3. There are too many partners launching this product
In some product launches you can find three or more marketers teaming up to launch a product.
While I can understand that it might be necessary for a big launch of an amazing software product, I can’t see the need when launching a $7 ebook. The only reason here is people partnering up in various launches to share the buyers list afterwards. As a result you will share your subscribers not with one or two, but even three or more other marketers.
In my opinion, every product launch that has more than two people partnering up is a no go and I’ll stay away from it. I suggest you doing the same and avoid sharing your buyers with a whole bunch of other marketers.
4. Product isn’t paying attractive commissions
Not everyone will pay 100% commission on the front end. This is fine even for lower priced products, as long as there is a funnel in place that will pay additional commissions on the upsells.
But when the front end price is less than $10 with a commission of 50% and there is literally no funnel in place then I have to question if it is worth to send my audience there and share my buyers with the product owner.
That being said, I have and still will promote products with a low entry price, even $1 products, if the funnel promises to increase the overall earnings per click for this promotion.
5. Product has a too high refund rate
It is always good to keep an eye on the refund rate of a product and many market places will give you this information.
The refund rate shows the percentage of buyers that have asked for a refund, and it is a good first indicator about the quality of a product.
However, as their can be various reasons to ask for a refund, the refund rate shouldn’t be the only indicator to judge a products quality. But if a product’s refund rate is above the 10% mark it’s a good sign to stay away from it.
6. Product is low quality
Talking about product quality, I have mentioned it already in other posts, and it needs to be said here again, as it is one of the most important things to look for when promoting a product. And the only real way to judge a product’s quality is by trying the product yourself.
Now, it doesn’t matter if you have a relationship to the product owner and he gives you a review copy, or if you crank out your credit card and purchase the product yourself. Important is that you know exactly what you are promoting and that you can stand behind it.
7. Product has too many upsells and downsells
I mentioned it earlier, having a funnel in place that pays additional commission for every sales to the affiliate, is a method to increase the overall EPC.
A few upsells won’t bother anyone, especially if they are highly connected to the front end product, and help the front end buyer to solve a problem they are having even faster.
But in some cases product owners decide to add so many upsells to their funnel that you feel like Don Quixote fighting against windmills.
And as you can see in the video below from a well known marketer Andy Brocklehurst, I am not alone when saying that I am not promoting such an affiliate product.
8. Selling a Resell Rights or PLR product
Sometimes you come across people selling Resell Rights or PLR products. While this is a suitable method to get a product out fast, there are some things to consider when applying this method.
As these products can be used by hundreds if not thousands of people, it is always recommended to make changes. Not only to the product itself, but also change the product name, ecover, sales letter and other promotional material.
Just putting the downloaded private label rights on one or all of the marketplaces as is, and trying to attract affiliate to it, is a no go.
If I’d like to promote this particular product, I could easily go to a PLR download site, grab the product and sell it myself without sharing the commission, and my buyers, with someone else.
9. Product is not suitable for the audience
Each product an affiliate is promoting needs to suit their audience. And if it doesn’t fit, it just doesn’t fit.
Nothing is worse than promoting an off topic product to your list, and it will result in unsatisfied subscribers, high unsubscribe rate, complaints and low conversion rates.
With so many products launching every single day on one of the market places it should be easy to find something suitable to promote.
But if affiliate marketers have a good reason why they want to promote a particular product, although it doesn’t suit their audience, then they will at least need to come up with a special angle that makes this connection.
Are there any other reasons for you why not to promote an affiliate product to your audience? If so, let me know in the comment section below. And if you believe that this post could help one of your friends, please consider sharing it on your social networks.